Flying under the radar

February 2014, Wheatlife 

by Scott Yates 

Judi Adams is no stranger to fad diets, but no, thank you very much, she doesn’t need to lose weight. Adams’ exposure to various weight-loss and health-inspired diets comes as part of her job as president of the Wheat Foods Council (WFC), a national organization created in 1972 to promote wheat-based foods.

In her nearly 17 years with the organization, Adams has seen fad diets come (Scarsdale, Atkins, South Beach) and fad diets go (Scarsdale, Atkins, South Beach). After all, they aren’t called fads (“intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object’s qualities”) for nothing.

It may be Adams’ legacy of experience that helps explain her unflappable calm in the face of the wheat industry’s latest adversity. Beginning in 2009 with the publication of the “G-Free Diet” by Elisabeth Hasselbeck and continuing with the 2011 release of “Wheat Belly” by William Davis and 2013’s “Grain Brain” by David Perlmutter, the wheat industry has faced a slew of challenges. But Adams sees light at the end of the tunnel. Read more here.

Washington State University